OUR MISSION & VALUES
At Terra, our goal is to help you create beautiful, comfortable outdoor spaces in which to gather, relax, connect and live well every day. We believe outdoor furniture should be just as thoughtfully designed and well-made as indoor furnishings. We’re committed to ensuring every piece we offer meets the highest-quality standards at the best possible price.
Exceptional QualityStrong relationships with our longtime manufacturing partners, designers and artisans allow us to create premium goods at honest prices. Made from materials chosen for their beauty and durability, Terra products are engineered to withstand time, use and the elements with minimal maintenance, so the style and comfort you invest in today will last a lifetime.
No MiddlemanTerra goes to the source, working with our trusted design and manufacturing partners to bring exclusive furnishings and accessories directly to you. We only sell our assortment through our website and our showrooms, and we ship from our warehouse using our own fleet of delivery trucks. That’s how we’re able to offer products of the highest quality for 20% less than other brands charge.
Green PracticesWe strive to ensure our products and business practices reflect our love and respect for the planet. We use sustainably grown, responsibly sourced Indonesian legal wood for all our teak furnishings. We’re currently pursuing B-Corp certification, using that framework to set guidelines and goals for improvement as we work toward complete sustainability by 2030.
Fair pricing. Quality goods.
Our unique production process allows us to create premium products at honest prices under our exclusive Ventana brand.
We work directly with our manufacturing partners to source top-quality materials at the best possible prices
We collaborate closely with European designers and international artisans to create furnishings of exceptional style and quality
We ship directly from our own warehouse using our own delivery team, eliminating the middleman
You enjoy beautiful, durable furnishings for 20% less than other premium brands charge
Terra Founder Steve Keihner: Steve Keihner entered the retail world after building a successful delivery and logistics company from the ground up. Helming that company for 12 years, he not only learned the ins and outs of sourcing and supply chains, he also developed a business philosophy in which quality and value shared center stage, with respect for his customers, his employees and the environment.
Terra’s Original Mill Valley Store: A few years after selling his first company, Steve was searching for outdoor furniture for his new home in Marin County, CA. He struck up a conversation with the owner of Benches, Etc. – a quirky local shop at the base of Mt. Tamalpais in Mill Valley. When he discovered she was moving out of state, he offered to buy the business. She accepted and Terra was born.
Going Straight to the Source: Steve went straight to the source of the world’s best teak – Indonesia. He forged close relationships with the top manufacturers of premium plantation-grown teak furnishings and began working with them to create proprietary designs for Terra. As Steve added aluminum, all-weather wicker and concrete furniture to Terra’s offerings, he followed the same approach.
Expanding Across the Region: Soon Terra had developed quite a following, with customers traveling from all over Northern California to visit the Mill Valley store. Steve opened a second Terra store in Walnut Creek, and when that one quickly became as popular as the original location, he began opening stores in the East Bay and South Bay.
Hello, Southern California: 2020 found the U.S. entering a recession. While times were challenging, appreciation for durability and value grew, and Terra’s reputation spread. When a 20-year-old outdoor furniture company in Fountain Valley, CA, went out of business, Steve negotiated with the owner to take over the store – Terra’s first in Southern California. The Pasadena store would follow in 2021.
Building a Brand for the Future: In 2021, Terra opened its 15,000-sq.-ft. flagship store in the historic Gold Rush town of Rocklin, CA, and launched its new website, helping the company connect with customers across the country. As Terra expands both its reach and its offerings, the company is actively working to further reduce its environmental impact. Terra has reaffirmed its commitment to sustainably grown teak and other durable materials, brought in ocean-sourced plastics and ensured that its manufacturing partners around the world share these values.